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THE THINKING

What drives me

Bridging the gap between humans and pixels one intuitive design at a time.

Vibing with Post-its, team-energy and high-fives!

I believe that great design is like a well-cooked meal- thoughtful, balanced, and just the right flavour to leave a lasting impression. My approach revolves around human-centered design, empathy-driven customer journeys and Ted Lasso. Enjoy taking on complex challenges to make solutions simple, efficient and elegant. Always fuelled by a passion for travel, exploring diverse cultures, future trends, mental models, and storytelling.

Mission

To craft intuitive digital experiences that bridge human needs with emerging technologies, while fostering inclusive design practices that elevate both user satisfaction and business success.

 

Through empathy-driven research and collaborative innovation, I like to transform complex challenges into elegant, accessible solutions that stand the test of time.

Vision

To pioneer a future where design transcends pixels and platforms, creating meaningful connections in an increasingly digital world.

 

Envisioning a landscape where technology adapts to humanity – not the other way around – through thoughtful design that anticipates needs, embraces diversity, and sparks joy in every interaction.

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Prarthan Baxi

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