THE DOING
Navigating value through
innovation driven skillset
Each chapter of an organisation requires strategic thinking, and in current evolving times, a generalist design thinker can help overcome a challenge by adding value at the intersection of experience design and research.
With a balanced experience of B2B, B2C solutions, my skillset helps create solutions for:
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Customer experience (CX/UX/UI) | Goals and pain points discovery to solution
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AI agent experience | Up and coming value adding intelligence integrations
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Business experience (MX/EX) | Management, growth, engagement discovery to solution
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Process informed service design | Systems thinking, tangible/ intangible, second order effect
Design value instigation





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Skills
Holistic innovation-design framework + Cohesive project planning to scope, brief, strategise, design, develop, prototype, test, measure and optimise that includes:
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Human centred design process
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Research & ideation
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Design systems creation, documentation & implementation
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Creative conceptualisation
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Co-design with stakeholder & SME
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Stakeholder recruitment
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Client management
Tasks
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Workshops
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Cadence and team alignments
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Agile and squad rituals/processes
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Bridging study gaps
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Objectives scoping/ brief creation/ reverse brief
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Mapping milestones/stages
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Strategically inform design directions
Day to day tools
Design collab tools
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Figma, Adobe suite, Sketch
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Miro, Mural, Figjam
Qual and quant research tools
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Dovetail, survey monkey
Corporate tools
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Microsoft and Apple work suite
Familiar to enterprise software (PowerBI, Pega),
3D product creation and rendering
Animation tools