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THE DOING

Navigating value through
innovation driven skillset

Each chapter of an organisation requires strategic thinking, and in current evolving times, a generalist design thinker can help overcome a challenge by adding value at the intersection of experience design and research. 

With a balanced experience of B2B, B2C solutions, my skillset helps create solutions for:
 

  • Customer experience (CX/UX/UI) | Goals and pain points​ discovery to solution

  • AI agent experience | Up and coming value adding intelligence integrations

  • Business experience (MX/EX) | Management, growth, engagement discovery to solution

  • Process informed service design ​| Systems thinking, tangible/ intangible, second order effect​

Design value instigation

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Skills

Holistic innovation-design framework + Cohesive project planning to scope, brief, strategise, design, develop, prototype, test, measure and optimise that includes: 

  • Human centred design process

  • Research & ideation

  • Design systems creation, documentation & implementation

  • Creative conceptualisation

  • Co-design with stakeholder & SME

  • Stakeholder recruitment

  • Client management

Tasks

  • Workshops 

  • Cadence and team alignments

  • Agile and squad rituals/processes

  • Bridging study gaps

  • Objectives scoping/ brief creation/ reverse brief

  • Mapping milestones/stages 

  • Strategically inform design directions

Day to day tools

Design collab tools

  • Figma, Adobe suite, Sketch

  • Miro, Mural, Figjam

Qual and quant research tools

  • Dovetail, survey monkey

Corporate tools

  • Microsoft and Apple work suite

Familiar to enterprise software (PowerBI, Pega),

3D product creation and rendering

Animation tools

Prarthan Baxi

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